Price Automation


Pricer electronic shelf labels are known to be the very best in terms of quality, efficiency, readability and durability. The Price Automation solution is central to store automation and enables price flexibility and accuracy at the shelf-edge to meet competition, gain competitive advantage, maximize margins and gain customer trust.

PRICER’s solution lets retailers run dynamic pricing to:

  • Fully automate one of the most challenging in-store functions retailers now face: the weekly price change
  • Handle the growing need for price flexibility and accuracy at the shelf-edge
  • Respond immediately to encroaching competition
  • Centralize the price function
  • Maximize margins with instant price reactivity
  • Gain customer trust
  • Modernize stores and enhance a digital image

Pricer offers two different styles of labels – segment and graphic. Both ranges have standard electronic labels for the shelf-edge as well as specific labels designed for freezers, peg hooks and large signs. All labels work together on the same system, allowing you to mix and match according to your needs.

Key Features:

  • Flash capability visible from up to 10 meters, configurable to customer or associate location
  • E-paper graphic display for best readability in all circumstances
  • Large screens generally used for Fruit and Veg and Electronic appliances
  • 5 year lifetime and replaceable battery cassette
  • Bi-directional communication, mandatory for geolocation solutions
  • Mounting solutions for attaching to rail, hanging, fixing vertically or putting on horizontal furniture
  • Universal rail adaptation and patented design to attach shelf-talkers